We believe that mushrooms and berries are timely, as locally grown and organic products are booming. What could be more natural than the forest’s own products?
Wermlands Skogsförråd AB was founded in 1995 by Ola Hultman. Trading in forest mushrooms has always been and remains the company’s main business. All mushrooms are purchased from private individuals and handled by knowledgeable staff.
Unlike many companies with the same basic idea, we also want:
Forest gold to be handled according to its likeness and not like potatoes. To achieve the best possible quality and sustainability, knowledgeable and motivated mushroom pickers are required, as well as a dynamic organization with a passion for mushrooms.
Today, the company handles 100-200 tons of fresh forest mushrooms every season, divided into 10-20 different species.
Approximately 65% is delivered to Swedish wholesalers such as Ica Sverige, Axfood, Menigo (via Fruktservice), Martin Servera (Via Grönsakshallen), among others.
Approximately 35% is exported to wholesalers in Norway, Denmark, Belgium, Switzerland, France, England, the USA, and Canada.
Since February 2023, Wermlands Skogsförråd AB has been part of Evelina Holding AB, which is owned and led by the daughter Evelina Hultman. The generational shift was an important step to ensure the company’s continued development.
Ola remains and continues to play a leading role in the mushroom business. He is 90% freed from the company’s other parts and intends to devote his newfound time to Forest Mushrooms 5.0, which will lead to larger volumes, more competitive prices, and higher quality.